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Tourism Ireland in Germany is rolling out a new campaign to promote Ireland’s Hidden Hidden Heartlands and cruising holidays on the River Shannon.

This year, 240 inland cruisers on the Shannon are switching to sustainable HVO (hydrotreated vegetable oil) fuel, reducing their carbon emissions by 92%. So, a key message for Tourism Ireland is that a cruising holiday on the Shannon is more environmentally friendly than ever.

The campaign aims to promote the beautiful landscapes and tranquillity that await German holidaymakers on one of our most iconic waterways. Tourism Ireland also aims to grow business outside of the peak summer months for the inland cruise operators and other tourism businesses in Ireland’s Hidden Heartlands.

"In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer"

The campaign involves Tourism Ireland sharing engaging photos and videos on Facebook, Instagram and Pinterest. New pages about cruising on the Shannon have been created for Tourism Ireland’s website Ireland.com; and email marketing with a boating theme has been shared with Tourism Ireland’s database of German consumers. In total, the campaign will create over 14 million impressions or opportunities to see what a boating holiday on the Shannon has to offer.

Nadine Lehmann, Tourism Ireland’s Manager in Germany, said: “Our latest campaign showcases Ireland’s Hidden Heartlands and cruising holidays on the Shannon. Our aim is to inspire German holidaymakers to discover this part of Ireland and enjoy a holiday that allows them to connect with nature and enjoy spectacular landscapes. A key message for Tourism Ireland is that cruising on the River Shannon is more eco-friendly than ever from this year, with the cruisers now using sustainable fuel.”

Read these accounts of Cruising holiday accounts on the River Shannon: 

Hire A Cruiser on Lough Derg & Explore the Shannon

Shannon Cruising On 'The Moone Boy Trail' Through Leitrim & Roscommon

Published in Aquatic Tourism
This year the River Barrow and her sisters, the Nore and the Suir, will greet again some old inland waterways friends, the barges of the Heritage Boat Association (HBA). These barges, or canal boats as they are more accurately known, are the same boats that in their earlier working lives carried the cargos that were the commercial lifeline of the country. And in turn these old boats will meet with some of the skippers and crew that worked them when they were cargo boats on the inland waterways.

This year we celebrate the 220th anniversary of the opening of the Barrow Navigation. This linked the Grand Canal with the rivers Barrow, Nore and Suir, and opened up a large area of the hinterland to the great ports of Dublin and Waterford. When the canals closed to commercial traffic in the 1960s it was feared that all use of the navigation would soon cease. Indeed, non-commercial traffic did become very light, but for the vision of a few people and now, following excellent remedial work by Waterways Ireland on the Barrow Line and Barrow River, we welcome a new era for this navigation, one which will bring life and vitality once again to the waterway and the towns and villages along the system.

A hundred years ago, 1200 boatmen were engaged in the business of transporting cargo, connecting people in inland towns with those in Irish ports and in turn linking them to the great sea ports of the world. Today, many of their descendants live along our inland navigations.

Three of these great canal boats, numbers 72M, 68M and 107B, escorted by a flotilla of other HBA boats will, over the next few months, travel the entire navigation including Carlow, Waterford, Carrick on Suir, Inistioge and all points in between. The crews are anxious to meet with those whose families had connections with the commercial trade along the waterway, and perhaps even re-unite some long retired boatmen with their old boat. In particular, a gathering of the retired boatmen will take place in Graiguenamanagh on Saturday 21st May. Waterways Ireland together with the Heritage Boat Association will make a presentation to each of the boatmen to mark Barrow 2011, the celebration of the 220th anniversary of the opening of the Barrow Navigation.

The following are the expected arrival times:

Goresbridge: Saturday 30th April from 14:00
Graiguenamanagh: Sunday 8th May from 14:00

Published in Inland Waterways

Irish Sailing Club of the Year Award

This unique and informal competition was inaugurated in 1979, with Mitsubishi Motors becoming main sponsors in 1986. The purpose of the award is to highlight and honour the voluntary effort which goes into creating and maintaining the unrivalled success of Ireland's yacht and sailing clubs. 

In making their assessment, the adjudicators take many factors into consideration. In addition to the obvious one of sailing success at local, national and international level, considerable attention is also paid to the satisfaction which members in every branch of sailing and boating feel with the way their club is run, and how effectively it meets their specific needs, while also encouraging sailing development and training.

The successful staging of events, whether local, national or international, is also a factor in making the assessment, and the adjudicators place particular emphasis on the level of effective voluntary input which the membership is ready and willing to give in support of their club's activities.

The importance of a dynamic and fruitful interaction with the local community is emphasised, and also with the relevant governmental and sporting bodies, both at local and national level. The adjudicators expect to find a genuine sense of continuity in club life and administration. Thus although the award is held in a specific year in celebration of achievements in the previous year, it is intended that it should reflect an ongoing story of success and well-planned programmes for future implementation. 

Over the years, the adjudication system has been continually refined in order to be able to make realistic comparisons between clubs of varying types and size. With the competition's expansion to include class associations and specialist national watersports bodies, the "Club of the Year" competition continues to keep pace with developing trends, while at the same time reflecting the fact that Ireland's leading sailing clubs are themselves national and global pace-setters

Irish Sailing Club of the Year Award FAQs

The purpose of the award is to highlight and honour the voluntary effort which goes into creating and maintaining the unrivalled success of Ireland's yacht and sailing clubs.

A ship's wheel engraved with the names of all the past winners.

The Sailing Club of the Year competition began in 1979.

PR consultant Sean O’Shea (a member of Clontarf Y & BC) had the idea of a trophy which would somehow honour the ordinary sailing club members, volunteers and sailing participants, who may not have personally won prizes, to feel a sense of identity and reward and special pride in their club. Initially some sort of direct inter-club contest was envisaged, but sailing journalist W M Nixon suggested that a way could be found for the comparative evaluation of the achievements and quality of clubs despite their significant differences in size and style.

The award recognises local, national & international sailing success by the winning club's members in both racing and cruising, the completion of a varied and useful sailing and social programme at the club, the fulfilling by the club of its significant and socially-aware role in the community, and the evidence of a genuine feeling among all members that the club meets their individual needs afloat and ashore.

The first club of the Year winner in 1979 was Wicklow Sailing Club.

Royal Cork Yacht Club has won the award most, seven times in all in 1987, 1992, 1997, 2000, 2006, 2015 & 2020.

The National YC has won six times, in 1981, 1985, 1993, 1996, 2012 & 2018.

Howth Yacht Club has won five times, in 1982, 1986, 1995, 2009 & 2019

Ireland is loosely divided into regions with the obviously high-achieving clubs from each area recommended through an informal nationwide panel of local sailors going into a long-list, which is then whittled down to a short-list of between three and eight clubs.

The final short-list is evaluated by an anonymous team based on experienced sailors, sailing journalists and sponsors’ representatives

From 1979 to 2020 the Sailing Club of the Year Award winners are:

  • 1979 Wicklow SC
  • 1980 Malahide YC
  • 1981 National YC
  • 1982 Howth YC
  • 1983 Royal St George YC
  • 1984 Dundalk SC
  • 1985 National YC (Sponsorship by Mitsubishi Motors began in 1985-86)
  • 1986 Howth YC
  • 1987 Royal Cork YC
  • 1988 Dublin University SC
  • 1989 Irish Cruising. Club
  • 1990 Glenans Irish SC
  • 1991 Galway Bay SC
  • 1992 Royal Cork YC
  • 1993 National YC & Cumann Badoiri Naomh Bhreannain (Dingle) (after 1993, year indicated is one in which trophy is held)
  • 1995 Howth Yacht Club
  • 1996 National Yacht Club
  • 1997 Royal Cork Yacht Club
  • 1998 Kinsale Yacht Club
  • 1999 Poolbeg Yacht & Boat Club
  • 2000 Royal Cork Yacht Club (in 2000, competition extended to include class associations and specialist organisations)
  • 2001 Howth Sailing Club Seventeen Footer Association
  • 2002 Galway Bay Sailing Club
  • 2003 Coiste an Asgard
  • 2004 Royal St George Yacht Club
  • 2005 Lough Derg Yacht Club
  • 2006 Royal Cork Yacht Club (Water Club of the Harbour of Cork)
  • 2007 Dublin Bay Sailing Club
  • 2008 Lough Ree YC & Shannon One Design Assoc.
  • 2009 Howth Yacht Club
  • 2010 Royal St George YC
  • 2011 Irish Cruiser Racing Association
  • 2012 National Yacht Club
  • 2013 Royal St George YC
  • 2014 Kinsale YC
  • 2015 Royal Cork Yacht Club
  • 2016 Royal Irish Yacht Club
  • 2017 Wicklow Sailing Club
  • 2018 National Yacht Club
  • 2019 Howth Yacht Club
  • 2020 Royal Cork Yacht Club

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