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Launch of Lakelands and Inland Waterways Strategic Plan

29th November 2010

The Lakelands & Inland Waterways Strategic Plan will be launched at four locations along the inland waterways from the 25-30th November 2010. Invitations have been issued to trade and industry, elected representatives, local authorities and the media. The launch will be followed by an information seminar to build on attendees awareness of the Lakelands & Inland Waterways and the current and future priorities of the partners.
The Lakelands and Inland Waterways Initiative is a marketing, product and destination development initiative providing a targeted and coordinated approach to tourism, recreation and hospitality, focused on attracting people to enjoy and experience the area.
Covering an area from Belleek in Northern Ireland to Limerick in Ireland and encompassing a wide corridor along the Erne, Shannon-Erne and Shannon, the unique landscape of the region has lent itself to the creation of this highly attractive initiative. A partnership has been established lead by Waterways Ireland and Fáilte Ireland with Shannon Development, Tourism Ireland, Fermanagh Lakeland Tourism and the many Local Authorities making a full and ongoing commitment to the initiative.
Joint chairmen of the partnership Kevin Kidney, Fáilte Ireland and Martin Dennany, Waterways Ireland, stated "Waterways Ireland and Fáilte Ireland have made a full and ongoing commitment to the Lakelands & Inland Waterways initiative. Working together has provided significant advantages to Fáilte Ireland, Waterways Ireland, Shannon Development and Fermanagh Lakeland Tourism and facilitated a huge step forward for the marketing of this entire region"
The Marketing Manager of Fermanagh Lakeland Tourism stated "The Lakelands and Inland Waterways initiative has offered an additional marketing platform for Fermanagh. It has provided opportunities to showcase the area to a wider audience. In particular it has been instrumental in funding and promoting a number of events in the County including the Lough Erne Challenge, Discover Days in Enniskillen and Lisnaskea and the Enniskillen Family Fun Day. By working with other strategic partners, the initiative reflects the importance that all of the partners place on this specific region and its excellent product portfolio"

Published in Inland Waterways
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