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Danish Shipping Giant DFDS Retains Title as ‘World’s Leading Ferry Operator’

4th December 2024
Danish shipping giant DFDS was named World’s Leading Ferry Operator 2024'. Above the ropax, Optima Seaways, which operates the Rosslare Europort-Dunkirk service along with Athena Seaways on the direct Ireland-mainland Europe connection.
Danish shipping giant DFDS was named World’s Leading Ferry Operator 2024'. Above the ropax, Optima Seaways, which operates the Rosslare Europort-Dunkirk service along with Athena Seaways on the direct Ireland-mainland Europe connection. Credit: DFDS

The Danish based operator, DFDS, continues to set the standard in European ferry travel, having been awarded the title 'World's Leading Ferry Operator 2024.

At the prestigious event in Madeira, DFDS secured the title, marking its 14th consecutive victory at the The World Travel Awards Grand Final Gala ceremony honours excellence in the travel, tourism, and hospitality sectors.

The award, decided by votes from passengers and industry professionals, highlights DFDS’s steadfast dedication to superior service, reliability, and passenger satisfaction.

“Receiving this award for the 14th time shows once again the excellent customer service we have at DFDS. From the first interaction with our customers online until the step off our vessels, they are met with professionalism and the highest standard of service. From the staff onboard our vessels to our customer service and marketing teams, this recognition shows what an excellent job they do for our passengers. I want to thank the entire team who go above and beyond to serve our customers and everyone who voted for us,” says Anders Refsgaard, VP & Head of Ferry Commercial.

Graham E. Cooke, Founder, World Travel Awards, offers his congratulations to DFDS for being named the ‘World’s Leading Ferry Operator 2024.’ He says, “This remarkable achievement underscores DFDS’s commitment to setting new standards in the global ferry sector. DFDS’s focus on delivering seamless travel experiences is unmatched. The dedication of the entire DFDS team is inspiring.”

The award follows winning in all categories where DFDS was represented, including:

  • Europe’s Leading Ferry Operator 2024
  • World’s Leading Ferry Operator 2024
  • Europe’s Leading Ferry Operator Website 2024
  • World’s Leading Ferry Operator Website 2024

Copenhagen-headquartered DFDS operates an extensive network of passenger routes across Europe, serving over 4.7 million passengers annually between Rosslare Europort-Dunkirk, on the North Sea route of Newcastle-Amsterdam, the English Channel (see the latest story), and the Baltic Sea. In addition, outside Europe, Afloat reported earlier this year on the acquisition of a Spain-Morocco operator on the Strait of Gibraltar.

However, Afloat also highlighted DFDS in June, was to sell its routes linking Denmark and Norway to Swedish operator Gotlandsbolaget in a deal that includes two cruise ferries. The deal to finalize the acquisition took place on 31 October, which saw DFDS part its way on the historic route of Copenhagen-Frederikshavn-Oslo, which it had operated since 1867, serving millions of passengers and generations of families.

The transaction involves Crown Seaways and Pearl Seaways that will be retained on the route, port agreements, and terminal equipment and approximately 800 employees will move to Gotlandsbolaget.

Also marking another significant expansion in the Mediterranean by DFDS freight-only operations is the launch of a new direct service between Egypt and Italy to support trade flow between Europe and North Africa. The maiden voyage was scheduled to commence last week (29 Nov) with a departure from the Egyptian port of Damietta to the Port of Trieste, which is scheduled to take around 68 hours.

Published in Ferry
Jehan Ashmore

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Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!