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Wild Atlantic Way Features In ‘Space Tourism’ Campaign

9th December 2017
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The billboard calls on passing starships from the New Republic to pay a visit to Ireland's shores The billboard calls on passing starships from the New Republic to pay a visit to Ireland's shores Photo: Tourism Ireland/YouTube

#StarWars - Tourism Ireland’s latest ad campaign for the Wild Atlantic Way has gone literally stratospheric, as RTÉ News reports.

Skellig Michael is front and centre in what Irish tourism chiefs are calling their ‘first space tourism campaign’, which saw a billboard sent more than 33km skywards on a weather balloon.

The brief clip aims to capitalise on the growing hype for the new Star Wars film The Last Jedi, in which the UNESCO World Heritage site features prominently.

It’s not the first time Tourism Ireland has pushed the Kerry coastal island as a destination for Star Wars fans, and visitor numbers have skyrocketed since it appeared at the end of the previous instalment in the film saga two years ago.

But The Last Jedi, which opens next week, is expected to boost interest in other parts of the Wild Atlantic Way, too, with various scenes shot in picturesque spots between Cork and Donegal.

Published in Island News
MacDara Conroy

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MacDara Conroy

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MacDara Conroy is a contributor covering all things on the water, from boating and wildlife to science and business

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