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#TVCruiseChannel - BBC Worldwide has announced the launch of a global entertainment channel, BBC HD, the company’s first channel produced exclusively for cruiseships and the wider maritime market.

It will go live through Global Eagle Entertainment’s (GEE) MTN TV network, with P&O Cruises and Cunard being the first to offer this to their guests.

Content on the new channel will cover all genres ranging from drama, comedy and factual entertainment to natural history and documentaries. Fans of much loved soaps such as Eastenders, Holby City and Casualty will be delighted to know that these will air on BBC HD close to the UK broadcast so they can stay up to date with their favourite shows as they enjoy their cruise holiday.

BBC HD complements BBC World News, which launched on MTN TV in 2010 and is available on cruiseships throughout the world.

Zina Neophytou, Vice President, Out of Home, BBC Worldwide said: “There has always been a strong demand for BBC content within the travel and hospitality sectors including cruise ships so launching a bespoke global entertainment channel on MTN TV alongside BBC World News is an obvious step. BBC HD will be the one-stop shop for the best of British TV content.”

“The BBC was our initial launch partner when MTN TV was rolled out in 2010, and once again they are leading the way in pioneering more TV programming choices for cruising passengers around the world,” said Walé Adepoju, Executive Vice President, Media & Content at GEE. “The addition of the BBC HD channel is part of our expansion plan for MTN TV to provide more entertainment options relevant to today’s cruising market.”

P&O Cruises Senior Vice President Paul Ludlow, said: "We are delighted that our guests will be able to travel the world but still keep up with their favourite television shows for that touch of home. BBC HD will be a superb addition to our in cabin entertainment and I am sure will be welcomed by our guests on both P&O Cruises and Cunard."

As the launch customer BBC HD will be available on all P&O UK and Cunard ships with the channel also becoming available to the wider cruise industry in due course.

Published in Cruise Liners

About the Loughs Agency

The Loughs Agency is a governmental body established under the 1998 Agreement between the Government of the United Kingdom of Great Britain and Northern Ireland and the Government of Ireland. The Agency's goal is to provide sustainable social, economic, and environmental benefits by effectively conserving, managing, promoting, and developing the fisheries and marine resources of the Foyle and Carlingford areas.

The Agency's governing legislation confers several specific functions, including the promotion of development of Lough Foyle and Carlingford Lough for commercial and recreational purposes in respect of marine, fishery, and aquaculture matters. Moreover, the Agency is responsible for managing, conserving, protecting, improving, and developing the inland fisheries of the Foyle and Carlingford areas. Additionally, the Agency has the task of developing and licensing aquaculture, as well as the development of marine tourism.

The Loughs Agency reports to the North South Ministerial Council and its government Sponsor Departments, the Department of Agriculture, Environment and Rural Affairs (DAERA) in Northern Ireland, and the Department of the Environment, Climate, and Communications (DECC) in Ireland. The Departments fund the Agency on an equal basis.

The Loughs Agency's focus on sustainable development is expected to have a positive impact on the economy, environment, and local communities in the Foyle and Carlingford areas. The Agency's efforts to conserve and enhance the region's marine resources, including fisheries and aquaculture, are expected to benefit local communities, promote tourism, and contribute to economic growth.

In conclusion, the Loughs Agency plays a vital role in promoting the sustainable social, economic, and environmental development of the Foyle and Carlingford areas. Its work on marine conservation and development is crucial in ensuring the long-term viability of the region's natural resources and in promoting sustainable economic growth.