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'Cool Routes' Maritime Tourism Project Awarded to Cork Institute of Technology

4th April 2015
'Cool Routes' Maritime Tourism Project Awarded to Cork Institute of Technology

#coolroutes – Cork Institute of Technology (CIT) is very strongly extending its research and development into a wide range of European regions. The institute has just been awarded a significant project to develop a new maritime tourism route between Cork and Arctic Circle areas of Norway. The objective is to establish a yacht cruising route extending from Cork in Ireland via Northern Ireland and Scotland to the Faroe Islands and Norway. The route, once operational is envisaged to create a wide range of local economic opportunities in very beautiful and peripheral locations.

The Northern Peripheral and Arctic Interreg VB Programme (NPA) funds transnational projects addressing transnational innovation, enterprise development and entrepreneurship across the programme territories covering Southern and Western Ireland, Northern Ireland, Western and Northern Scotland, the Faroe Islands, Western Norway, Iceland and Greenland.

CIT has now received funding for a project valued at €1.26 million to develop a coordinated yacht cruising route, stretching around the coastline of the NPA. The project entitled "Cruising Oceans on Latitudes above 51 º North " - The " COOL Route", was recently approved by the NPA Interreg Programme and will research all of the logistical, business and marketing planning for the route, which will support other complimentary maritime and shore based tourism initiatives in all of the intervening regions along the route.

Partners and responsibilities in the COOL Route Project are Cork Institute of Technology (Lead partner and Business Planning),Donegal County Council (Project Publicity and Dissemination), Glasgow Caledonian University (Route Logistics and Planning),Royal Cork Yacht Club (COOL Route Marketing), Derry City Council (Common Booking System), Torshavn Port Authority ( Expert inputs safety ) Blues Seas Marinas ( Expert inputs design, realisation and commercialisation planning), Western Norway Research Institute ( Rural Tourism Development). Associate partners and other project informal participants include the Irish Cruising Club, Donegal Tourism, Sail Scotland and the Irish Sailing Association along with a wide range of Local Authority, Local Development, Tourism and Sailing interests.

The Cool Route Coastline is one of the most scenic cruising grounds globally and apart from the outstanding natural beauty of the route, it provides uncrowded and most importantly highly secure waters in which to voyage over long distances.

The Cool Route Project which has its inaugural Steering Committee in Cork Institute of Technology on 14th April plans to develop wide ranging dialogue and close engagements with all service providers, tourism interests and other interested stakeholders.

Published in Aquatic Tourism
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Coastal & Marine Tourism

According to the National University of Galway (NUIG) research the average expenditure per coastal day trip in 2018 was calculated at €95. The equivalent for coastal overnight trips was €310. The estimated water-based activity expenditure per person per trip across the sample was €56 rising to €73 for the subsample that actually undertake waterbased activities on their coastal visits. The results also indicate that domestic tourists undertake the majority of their marine activities on the West and South coasts of Ireland and that there are notable differences in participation rates across age groupings, social classes and by family makeup.

A domestic tourist is defined in this report as a person who spends at least one night away from home on their trip. Total expenditure by domestic tourists in coastal areas was estimated to be €698 million in 2018, which represents 35% of the total expenditure by domestic tourists (using the broader Fáilte Ireland measure for domestic tourists that includes business trips equating to 10.92 million in total trips and €2,006 million in total revenue).

The marine related activity expenditure, or what might truly be referred to as domestic marine tourism, is estimated to generate revenue of €381 million with €172 million being spent on water-based activities. Marine tourism makes up an estimated 19% of total domestic tourism expenditure.

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