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Golden Globe Race 2022/23 Generates €213M in Media Value - Report

25th November 2023
Kirsten Neuschäfer won the third edition of the Golden Globe Race in June 2023 after 235 days at sea
Kirsten Neuschäfer won the third edition of the Golden Globe Race in June this year after 235 days at sea Credit: GGR2022/Rob Havill

A report commissioned by the organisers of the Golden Globe Race 2022/23 has found the event generated some €213 million in media value.

The Meltwater 2022 GGR media analysis identified that the event’s official website had 4.4 million unique visits with 19 million unique pages opened.

On social media, the GGR’s Facebook reach was 3.3 million and YouTube had 3.2 million views. Twitter saw 5.2 million impressions and Instagram had a reach of one million.

Some 65,000 people downloaded the Yellowbrick tracking app which related to over 15 million hits if checked just once a day, though most checked many times each day, the analysis found.

And a total of 240,000 people visited the Les Sables d’Olonne GGR village in the two weeks before the start of the race, in which 21 sailors from 14 countries sailed around the world in small full-keel yachts.

Only three sailors would finish the race eight months later, with winner Kirsten Neuschäfer from South Africa making history as the first woman to win a solo round-the-world race and being recognised for her efforts with a World Sailor of the Year gong.

Founder of the Golden Globe, Don McIntyre said he was not surprised by the Meltwater report’s findings.

GGR 2026 entrant Olivia O Wyatt believes her boat Juniper, a 34ft cutter rigged sloop, is hauntedGGR 2026 entrant Olivia O Wyatt believes her boat Juniper, a 34ft cutter rigged sloop, is haunted

“We all felt that the 2022 GGR was bigger and better than 2018 with a real positive vibe,” he said. “The strong Les Sables d’Olonne support had a big impact and it was like the GGR had all of a sudden grown up. We saw a huge number of non-sailing followers captivated by the daily coverage and everyone realised it was not just a boat race!

“Getting to the start was hard and Covid did not help, but getting to the finish was everything and the stories reflected that. Hearts and minds were broken, but heroes were also made! The 2026 GGR is going to be epic!”

Already 21 sailors from 14 countries have signed up for the fourth edition of the GGR in 2026, including Kerry solo sailor Pat Lawless — who has unfinished business after his withdrawal from the last race due to self-steering failure.

So far the only female entrant, aiming to replicate Neuschäfer’s success, is American film-maker and TV producer Olivia O Wyatt who will race with Juniper, a 34ft cutter rigged sloop she believes is haunted.

Published in Golden Globe Race

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About the Golden Globe Race

The Golden Globe Race is the original round the world yacht race. In 1968, while man was preparing to take his first steps on the moon, a mild mannered and modest young man was setting out on his own record breaking voyage of discovery. Off shore yacht racing changed forever with adventurers and sailors, inspired by Sir Robin Knox-Johnston, following in his pioneering wake. Nine men started the first solo non-stop sailing race around the World. Only one finished. History was made. Navigating with a sextant, paper charts and an accurate and reliable time piece, Sir Robin navigated around the world. In 2018, to celebrate 50 years since that first record breaking achievement, the Golden Globe Race was resurrected. It instantly caught the attention of the worlds media as well as adventures, captivated by the spirit and opportunity. The original race is back.

The Golden Globe Race: Stepping back to the golden age of solo sailing

Like the original Sunday Times event back in 1968/9, the 2018 Golden Globe Race was very simple. Depart Les Sables d'Olonne, France on July 1st 2018 and sail solo, non-stop around the world, via the five Great Capes and return to Les Sables d'Olonne. Entrants are limited to use the same type of yachts and equipment that were available to Robin Knox-Johnston in that first race. That means sailing without modern technology or benefit of satellite-based navigation aids.

Competitors must sail in production boats between 32ft and 36ft overall (9.75 10.97m) designed prior to 1988 and having a full-length keel with rudder attached to their trailing edge. These yachts will be heavily built, strong and steady, similar in concept to Robin's 32ft vessel Suhaili.

In contrast to the current professional world of elite ocean racing, this edition travels back to a time known as the 'Golden Age' of solo sailing. Suhaili was a slow and steady 32ft double-ended ketch based on a William Atkins ERIC design. She is heavily built of teak and carried no computers, GPS, satellite phone nor water-maker, and Robin completed the challenge without the aid of modern-day shore-based weather routing advice. He had only a wind-up chronometer and a barograph to face the world alone, and caught rainwater to survive, but was at one with the ocean, able to contemplate and absorb all that this epic voyage had to offer.

This anniversary edition of the Golden Globe Race is a celebration of the original event, the winner, his boat and that significant world-first achievement. Competitors in this race will be sailing simple boats using basic equipment to guarantee a satisfying and personal experience. The challenge is pure and very raw, placing the adventure ahead of winning at all costs. It is for 'those who dare', just as it was for Knox-Johnston.

They will be navigating with sextant on paper charts, without electronic instruments or autopilots. They will hand-write their logs and determine the weather for themselves.

Only occasionally will they talk to loved ones and the outside world when long-range high frequency and ham radios allow.

It is now possible to race a monohull solo around the world in under 80 days, but sailors entered in this race will spend around 300 days at sea, challenging themselves and each other. The 2018 Golden Globe Race was a fitting tribute to the first edition and it's winner, Sir Robin Knox-Johnston.

Background on Don McIntyre (61) Race Founder

Don is an inveterate sailor and recognised as one of Australia s greatest explorers. Passionate about all forms of adventure and inspiring others, his desire is to recreate the Golden Age of solo sailing. Don finished 2nd in class in the 1990-91 BOC Challenge solo around the world yacht race. In 2010, he led the 4-man Talisker Bounty Boat challenge to re-enact the Mutiny on the Bounty voyage from Tonga to West Timor, in a simil