Roche runs Hooked Kitesurfing, which was set up a year ago to teach people the ins and outs of one of Ireland's fastest growing sports.
"I took a jump to turn my hobby into a business," said Roche, who took a redundancy package from Intel to set up the school - the name of which was inspired by his own addiction to the watersport, watching events on television a decade ago.
"Once you get the kite in your hands the thrill of having some much power, it's unbelievable. I love passing that onto students."
The Daily Business Post has more on the story HERE.