Allianz and Afloat - Supporting Irish Boating

Ireland's sailing, boating & maritime magazine

In association with ISA Logo Irish Sailing Says 'Thank You' to Our 1.2m Readers

4th December 2017 is aiming for even more readers in 2018 thanks to a great scene on Irish waters is aiming for even more readers in 2018 thanks to a great scene on Irish waters is on course for another record year for visitors on its dedicated Irish boating website, with a 20% increase on 2016 figures.

The Irish sailing, boating and maritime website reached a high water mark a year ago, informing and entertaining a larger boating audience than ever before — and is now set to repeat that in 2017, too.

The latest statistics show unique visitors to the site are heading for 1.2 million.

Afloat’s popular online format has a strong returning readership, with half of daily visits being repeat readers.

Based on site analytics, 70% of traffic is from Ireland, with a good geographic spread across the Irish Sea and into the West Coast of Britain.

Nearly two-thirds (65+%) of traffic is from mobile devices — an important return on investment in the mobile site by our journalist and developer team.

What’s more, the bounce rate (the percentage of visitors to a particular website who navigate away from the site after viewing only one page) of 21% is well below the industry average of 40% to 60%, according to HubSpot.

And’s high authority in the boating market means stories are indexed quickly by Google and other search engines, giving stories valuable reach.

It’s a testament not only to our tight community of readers, but also’s combination of opinion, hard news and features which puts it at the very heart of the national conversation on sailing, boating and maritime affairs.

The site’s readership has climbed consistently year on year since 2008. Last year marked the first time reader numbers broke the one million barrier, and now that figure is climbing even higher.

It shows that our mission to provide Irish sailing and boating clubs, classes and the wider maritime community with a comprehensive and reliable and independent platform, promoting our great sport to the wide audience only the internet provides, is truly working.

As we said earlier this year, this success would not be possible without our full–time marine journalists, our advertisers, supporters and web developers who are dedicated to promoting Irish sailing and boating.

Once again we express our many thanks to all our readers and advertisers for your continued interest in

Published in News Update Team

About The Author Team

Email The Author is Ireland's dedicated marine journalism team.

Have you got a story for our reporters? Email us here.

We've got a favour to ask

More people are reading than ever thanks to the power of the internet but we're in stormy seas because advertising revenues across the media are falling fast. Unlike many news sites, we haven’t put up a paywall because we want to keep our marine journalism open. is Ireland's only full–time marine journalism team and it takes time, money and hard work to produce our content.

So you can see why we need to ask for your help.

If everyone chipped in, we can enhance our coverage and our future would be more secure. You can help us through a small donation. Thank you.

Direct Donation to Afloat button

Featured Sailing School

INSS sidebutton

Featured Clubs

dbsc mainbutton
Howth Yacht Club
Kinsale Yacht Club
National Yacht Club
Royal Cork Yacht Club
Royal Irish Yacht club
Royal Saint George Yacht Club

Featured Brokers

leinster sidebutton

Featured Webcams

Featured Car Brands

subaru sidebutton

Featured Associations

ISA sidebutton dob
isora sidebutton

Featured Events 2021

vdlr21 sidebutton

Featured Sailmakers

northsails sidebutton
uksails sidebutton

quantum sidebutton

Featured Chandleries

CHMarine Afloat logo
osm sidebutton

Featured Marinas

dlmarina sidebutton

Featured Blogs

W M Nixon - Sailing on Saturday
podcast sidebutton
mansfield sidebutton
BSB sidebutton
sellingboat sidebutton

Please show your support for Afloat by donating