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Cruise Tourism Growth as First Minister of Wales Celebrates Holyhead Ship Visit

11th July 2026
Cruise Boost: A Viking Cruises caller berthed at a dedicated jetty at Holyhead’s outer harbour
Cruise Boost: A Viking Cruises caller berthed at a dedicated jetty at Holyhead’s outer harbour Credit: Jehan Ashmore

The First Minister of Wales has hailed cruise tourism as a key driver of the Welsh visitor economy, reports BreakingTravelNews.

Rhun ap Iorwerth made his comment during a first official engagement with the cruise industry since taking office, signaling continued Welsh government support for the sector.

On Friday, the First Minister boarded Regent Seven Seas Cruises’ Seven Seas Grandeur, which anchored within Holyhead less than two months after taking office. He was accompanied by Cruise Lines International Association (CLIA) and other industry representatives.

The cruise business is a significant contributor to the Welsh economy, representing 10% of its international visitors that arrive by sea. The nation has been a successful example of government working collectively with industry through the Cruise Wales partnership. The agency works to attract the sector and bring the associated benefits to local communities.

During the inaugural visit to the Anglesey port, the First Minister met the cruise ship officers and crew and visited the bridge. He participated in a roundtable discussion on growing and spreading the benefits that are generated from cruise calls. Among the discussions focused on strengthening Wales’ position as a leading cruise destination, one enables supporting local businesses and communities. In addition to progressing the industry’s pathway towards a 'greener' direction with net zero emissions by 2050.

The First Minister's visit highlights Afloat, the only cruise port in North Wales, which came halfway through this year’s Welsh cruise season with around 100 cruise calls. These have made a substantial impact on economic contribution coupled with jobs in maritime and tourism services.

Holyhead and Fishguard (both operated by Stena Line) are among the most popular cruise destinations across the UK, with the South Wales ports of Milford Haven, Swansea, Cardiff, and Newport also welcoming ships.

More from BTN and comments from industry representatives.

Published in Cruise Liners
Jehan Ashmore

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Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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