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Invitation to Public to Vote on Names for New Shetland Isles Freight Vessels

22nd September 2026
Public Vote: Help name Scotland’s new Northern Isles ferries to the Shetlands by choosing the names of two new ‘freight-flex’ vessels being built for the Aberdeen to Kirkwall and Lerwick routes. The 140m vessels will replace Helliar and Hildasay on the Serco NorthLink Ferries service to provide more freight capacity, quicker crossings, and flexibility to carry up to 200 passengers at peak times and strengthen vital links between mainland Scotland and the isles.
Public Vote: Help name Scotland’s new Northern Isles ferries to the Shetlands by choosing the names of two new ‘freight-flex’ vessels being built for the Aberdeen to Kirkwall and Lerwick routes. The 140m vessels will replace Helliar and Hildasay on the Serco NorthLink Ferries service to provide more freight capacity, quicker crossings, and flexibility to carry up to 200 passengers at peak times and strengthen vital links between mainland Scotland and the isles. Credit: Image courtesy of naValue/LMG Marin/Guangzhou Shipyard Int. Co./CMAL

The public has been invited to help name the two new 'freight-flex' ferries being built for Scotland’s Shetland Islands, which will serve the Aberdeen to Kirkwall/Lerwick route, operated by Serco NorthLink Ferries.  

The new vessels will provide the company that has the Northern Isles lifeline routes contract with additional freight capacity and efficiency for quicker crossings, as well as improved flexibility to accommodate up to 200 passengers during peak travel times.

Caledonian Maritime Assets Ltd (CMAL) and Serco NorthLink Ferries have produced a shortlist of names inspired by Shetland and Orkney’s scenic landscapes and Nordic roots for voters to choose from. The two most popular names will be given to the new vessels replacing the MV Helliar and MV Hildasay.

Afloat highlights that CMAL (which is owned by Scottish ministers) currently has a fleet of 37 owned ferries. Of those, thirty-two ferries are operated by Calmac Ferries Ltd (CalMac) on routes to the islands and peninsulas of the West of Scotland, while three are operated by Serco Northlink Ferries to Orkney and Shetland.  

As for the shortlisted names for the newbuilds, they are as follows:

Shetland-inspired names

Hascosay — a small remote island lying between Yell and Fetlar
Hebrista — a low-lying teardrop-shaped islet in the West Mainland of Shetland
Helliness — inspired by Holm of Helliness, a small uninhabited island off the east coast of Shetland
Heogland — an uninhabited drying islet at the southern entrance to the Bluemull Sound in Shetland
Hildasay — a battle island off the west coast of Shetland

Orkney-inspired names

Hakon — the name of an Old Norse earl who ruled the Earldom of Orkney
Helliar — inspired by “cave island”, a small uninhabited tidal island off the east coast of Orkney
Hestigeo — a ravine located in St Ola
Hunda — a small island in Scapa Flow, translated in Old Norse as “dog island”
Hundigar — a dry rock skerry located on the tidal island Birsay

Anyone with an interest in the new ferries for the Northern Isles has since mid-September been able to vote and can still do so using the website cmal.scot/vote, until 23:59 on Wednesday, 30 September 2026.

Kevin Hobbs, Chief Executive of CMAL, said, "The two new vessels for the Northern Isles will provide a welcome boost to the service’s overall efficiency and reliability, and choosing their names marks an important maritime tradition.

“With a strong list of names that tie into both Shetland's and Orkney’s respective rich heritage, we encourage members of these island communities to get involved and have a say in what these vessels will be named.”

Stuart Garrett, Managing Director at Serco NorthLink Ferries, said:“Once in service, these vessels will provide additional flexibility and capacity, helping to support resilience across the Northern Isles network for years to come.

“The opportunity for communities and customers to help choose their names is a great way for people to be part of that journey, and we look forward to seeing which names prove most popular.”

Vote now at cmal.scot/vote

Published in Ferry
Jehan Ashmore

About The Author

Jehan Ashmore

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Jehan Ashmore is a marine correspondent, researcher and photographer, specialising in Irish ports, shipping and the ferry sector serving the UK and directly to mainland Europe. Jehan also occasionally writes a column, 'Maritime' Dalkey for the (Dalkey Community Council Newsletter) in addition to contributing to UK marine periodicals. 

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Ferry & Car Ferry News The ferry industry on the Irish Sea, is just like any other sector of the shipping industry, in that it is made up of a myriad of ship operators, owners, managers, charterers all contributing to providing a network of routes carried out by a variety of ships designed for different albeit similar purposes.

All this ferry activity involves conventional ferry tonnage, 'ro-pax', where the vessel's primary design is to carry more freight capacity rather than passengers. This is in some cases though, is in complete variance to the fast ferry craft where they carry many more passengers and charging a premium.

In reporting the ferry scene, we examine the constantly changing trends of this sector, as rival ferry operators are competing in an intensive environment, battling out for market share following the fallout of the economic crisis. All this has consequences some immediately felt, while at times, the effects can be drawn out over time, leading to the expense of others, through reduced competition or takeover or even face complete removal from the marketplace, as witnessed in recent years.

Arising from these challenging times, there are of course winners and losers, as exemplified in the trend to run high-speed ferry craft only during the peak-season summer months and on shorter distance routes. In addition, where fastcraft had once dominated the ferry scene, during the heady days from the mid-90's onwards, they have been replaced by recent newcomers in the form of the 'fast ferry' and with increased levels of luxury, yet seeming to form as a cost-effective alternative.

Irish Sea Ferry Routes

Irrespective of the type of vessel deployed on Irish Sea routes (between 2-9 hours), it is the ferry companies that keep the wheels of industry moving as freight vehicles literally (roll-on and roll-off) ships coupled with motoring tourists and the humble 'foot' passenger transported 363 days a year.

As such the exclusive freight-only operators provide important trading routes between Ireland and the UK, where the freight haulage customer is 'king' to generating year-round revenue to the ferry operator. However, custom built tonnage entering service in recent years has exceeded the level of capacity of the Irish Sea in certain quarters of the freight market.

A prime example of the necessity for trade in which we consumers often expect daily, though arguably question how it reached our shores, is the delivery of just in time perishable products to fill our supermarket shelves.

A visual manifestation of this is the arrival every morning and evening into our main ports, where a combination of ferries, ro-pax vessels and fast-craft all descend at the same time. In essence this a marine version to our road-based rush hour traffic going in and out along the commuter belts.

Across the Celtic Sea, the ferry scene coverage is also about those overnight direct ferry routes from Ireland connecting the north-western French ports in Brittany and Normandy.

Due to the seasonality of these routes to Europe, the ferry scene may be in the majority running between February to November, however by no means does this lessen operator competition.

Noting there have been plans over the years to run a direct Irish –Iberian ferry service, which would open up existing and develop new freight markets. Should a direct service open, it would bring new opportunities also for holidaymakers, where Spain is the most visited country in the EU visited by Irish holidaymakers ... heading for the sun!