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Boating Named as one of the Most Popular Tourist Activities During English Tourism Week

9th March 2016
British Marine found 391,000 went sailing, spending over £123m during English Tourism Week British Marine found 391,000 went sailing, spending over £123m during English Tourism Week

According to a recent report from leading marine industry body British Marine, domestic holidays in England that incorporate boating or watersports are some of the most popular tourism experiences.

Over 75% of Great Britain’s boating tourism experiences take place in England and in 2014, over 4 million holidays involving an on the water activity were recorded, representing a 9% share of the total English tourism market.

The research, conducted in conjunction with VisitEngland, shows that in England, more domestic holidays involved an activity such as sailing, watersports, canal boating and sightseeing trips that included a passenger boat trip than activities such as visiting a museum or historic house or castle:

· 2,260,000 went on a sightseeing trip, including passenger boat trips, contributing £744m to the UK economy

· 1,011,000 took part in a manual watersport, such as kayaking, spending £315m

· 967,000 went on a canal boat trip, spending £336m

· 391,000 went sailing, spending over £123m

· 110,000 took part in a motorised watersport, such as jet-skiing, spending £33m

This market is driven by the boating haven of the South West, which hosts over a third of all English boating tourism holidays, with canal boating in the Midlands, sailing on the Suffolk coast and sightseeing boat trips on the Thames all being named as popular boating tourism destinations and activities.

Alastair Wilson, Senior Researcher at British Marine commented: “It’s fantastic to see that the findings from the “Domestic Boating Tourism Market in Great Britain” report are so positive for boating tourism in England. We are continuing to see our members within the sector experience positive growth for their business. It is great to be able to celebrate these fantastic findings during VisitEngland’s English Tourism Week.”

Published in Aquatic Tourism Team

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