Suzuki says it has achieved the highest market share in the four stroke outboard sector in Europe last year. It's a proud boast for the engine manufacturer that is also mirrored at home with growing Irish sales.
Sales of Suzuki marine engines in Ireland has been growing year on year for the last six years, according to Suzuki Ireland's Declan Maguire. 'We are not surprised that we are the number one choice for boaters across Europe, as our reliability and fuel efficiency records speak for themselves'.
Maguire says 'with our sustained growth in Ireland, combined with our competitive pricing, we hope to be the number one choice for Irish boaters in the next three years'
From the lightweight and portable DF2.5 to the award-winning power of the DF300AP, Suzuki says they have an outboard for every purpose and to match any transom, so customers really do have a great choice.
The manufacturer launched several new models this year, the most recent being the DF200AP which is the first outboard in the world to feature a keyless start system.
George Cheeseman, Sales & Marketing Manager for Suzuki GB’s Marine Division, said, “We are incredibly proud of this achievement and we congratulate our colleagues at the factory for producing such fantastic outboard motors. We, as a team, are driven to provide our customers with the ultimate in outboard power and with more and more people choosing Suzuki, the team’s tireless efforts really are paying off.” He concludes, “We are looking forward to the remainder of this season and pushing forward with even more exciting products and initiatives.”
Suzuki Marine are exhibiting at the Southampton Boat Show from this morning to the 20th September.
Suzuki’s Four stroke market share in 2014:
Sales results: 44,613
Market share: 28.5%
Source: ICOMMIA
