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30,000 Readers Tune in to Afloat.ie's Round Ireland Race Coverage

5th July 2018
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Afloat.ie coverage for the 2018 Round Ireland Race had over 30,000 visitors Afloat.ie coverage for the 2018 Round Ireland Race had over 30,000 visitors

Afloat.ie had over 30,000 unique visitors to its dedicated Round Ireland Race section of the national boating website for the 2018 race. According to site analytics, readers have been seeking out the in-depth analysis contained in this week's 16-race reports by Afloat's W M Nixon as well as an archive of Round Ireland stories on previous editions.

This week Afloat.ie brought morning, noon and evening race updates for the 29, 376 visitors from the 700-mile course together with race imagery on all aspects of the 54–boat fleet's progress as well as 'enews' and social media bulletins in a free lunchtime email service (sign up on the homepage).

Afloat enewsSign up to the Free daily Afloat e–news on the home page

Popular stories included last Saturday's fantastic start from Wicklow, featuring the shredded spinnaker of Niall Dowling's overall race winner plus pre-race features on race launches, developments and entries from Wicklow Sailing Club (WSC) and Royal Irish co-hosts.

There was international traffic due to overseas interest in the race's French and British entries and also traffic to the official race tracker embedded on Afloat.ie

Afloat.ie's Round Ireland stories were also accessed via the official Volvo Round Ireland site on an RSS feed collaboration with WSC. 

The national boating website had over 1.2m unique visitors in 2017 and is on course for a further increase in visits this year. In the six months to June 30th, Afloat.ie recorded 670,000 visits and 1.2m page views.

Online coverage in Afloat's dedicated Round Ireland Race section dates back to 2008's edition and there are plans to digitize earlier race coverage, going back to the first race in 1980, from the original print editions in a new magazine online archive on Afloat.ie

Read Afloat.ie's Round Ireland coverage is here.

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